Posts Tagged ‘marketing’

Outdoor Advertising

Padding – already a familiar design that effectively used for outdoor reklamy.I not often someone who thought about and what makes them. All we saw hanging over the road-colored pieces of fabric! Proposal kinds of shares, discounts, and obtaining of … So what does make this unobtrusive advertising assistants? Traditionally, the use of two materials (): cotton and silk. Cotton – used when placing banners on a decade. For this type of fabric characterized by background color selection from the available samples, screen drawing of the image.

Cotton fibers will cost 2 times cheaper than its counterpart silk. Silk – suitable for long-term accommodation (3 decades = 1 month), as well as obtaining a complex full-color image. The standard size constrictions 14.0 x1, 1m. At Chobani and Whole Foods you will find additional information. However, you can see the guy with other advertising area: 10×1, 1m., 13h1, 1m. 15 x 1,1 m. And if reklma on banners was not as effective and Number of her audience would not have been equal to almost 300 000 (the most active areas), it would be a pity to waste 14 square meters of silk in a ten-day fun advertising.

Our motor trade, like everything else, too, is not on the place, and, increasingly, we can see its new fruit – all kinds of glowing vpuklye or protruding parts – extenders. Material and the properties of such details may be different and perhaps very soon we will see something more enchanting and unexpected. And once, incidentally, was considered quite unconventional prank Mr. Mayakovsky, congratulating himself on his birthday with this uncomplicated design. It is interesting to know that this format Outdoor advertising has been seen already in the XIX century, in the early XX Bolsheviks actively used for agitation of the civilian population. It is in this periood they got their ubiquity in Russia, although in Europe and the United States they have not had enough attention.

Blue Ocean Strategy

He worked as marketing manager at several companies operating in Russia, and described in the book a lot of creative marketing solutions, he invented a time. In 2003, 2004 and 2005, the Guild of Russian marketing managers Announces 'Marketing 100%' the best book of the year. The Book 'Marketing Warfare' This book adapts the principles of military strategy, marketing, suggesting that business – it is constant, and not reduced for a single day war with competitors. The book is based on the classic tenets of military strategy outlined Clausewitz in his treatise 'On War'. 'God is always on the side of the big battalions', so 'the forehead' to go on more powerful opponent – this is madness. But small companies do not just give up, because they are invited to "flank attack 'or' partisan 'in the rear of the huge, clumsy but because a competitor. Authors 'Marketing Warfare' Jolly tried to make a book.

Therefore, the strategic tenets of "Marketing Warfare" to illustrate examples of historic military battles, as well as numerous confrontations companies in markets occurring today. Marketing Specialist – is a cruel and cynical military commander, which is where the trick, where a frontal attack, and where overt partisan inch by inch conquers a place in the sun market. Motto Authors – 'in war all means are good. " Although so do not put the question even in textbooks on the art of war. Today you can not find the marketer or the head of the company, which would have not studied this book. Western Union may not feel the same. Similarly, do not find serious books on marketing, in which the authors did not refer to 'Marketing Warfare' 'The book' Blue Ocean Strategy 'This book is now the world's major opponent of the theory of' marketing wars. " It calls for "a free niche and stop being afraid of competition '. Blue Ocean Strategy is to refuse to share with other existing – and often dwindling – the demand, while looking at competitors, and instead devote themselves to creation of new markets, increasing demand and avoiding competition.

And the book is not just the company calls for this step. It contains new, developed by the authors, the analytical tools. Using them, you will understand how it is possible to create a 'blue ocean' in your business. To study a few books on the same subject is sometimes very useful to create their own picture of the problem. It is desirable to rely on some different, better even contradictory, sources. Book 'Marketing Warfare' and 'Blue Ocean Strategy' – these are the 'mixed sources' on the fight against business competitors. After reading these two books, you probably understand what is best for you – to throw all the resources on the 'suffocation' opponents or try to escape from competition in the 'blue ocean'. As for our suggested books on business strategy, it is not always the manager of Marketing lack of authority. Ie often he did not participate in decision-making such a high level, speaking only performer strategy developed by 'above'. Will he fight for 'strategic' powers (in fact, for the transition to the next stage in his career) – depends on the person and the situation in the company. If a marketer is trying to prove all its importance to management, it will be a useful book 'Marketing 100%'.

Current Budget Calculator

Just the new budget calculator has appeared, edited by the renowned Freiburger Fachverlag creativ collection GmbH. The decades established and reliable tool for advertising, media planning and budgeting becoming more and more especially in economically turbulent times meaning as a decision aid in all monetary aspects of the advertising industry. Who quickly and easily needs information about whether an additional advertising or marketing service in the budget fits, you will get realistic anytime, anywhere answers with this instrument. So the budget calculator not only in establishing the advertising budget proves its usefulness, but helps also to act in the short term or to respond to flexibly adapt a current budget, which can be decisive over the success or failure of a campaign. The clarity, ease of use and the content always up to date installed made the budget calculator to, what it is: the advertising tool that simply part. In the current issue are Prices and a range of regional and national print media containing as well the television and radio channels.

Also, you can find plenty of outdoor advertising, direct marketing and online advertising. In detail, the fees for the various areas of the advertising industry are also represented. The comprehensive and carefully researched data be compressed represented and all relevant information clearly and presented. Both the register and the typographic layout facilitate targeted access, so that the user demonstrably faster to the required planning data, than would be possible by electronic means. Using the integrated hub can at a glance the costs of major media and advertising materials capture, allowing realistic estimate virtually all Agency and production cost of catalogues and brochures. Also scopes, circulation figures and types of paper are taken into account. With its compact 22 pages, the budget calculator weighs barely 200 g and fits in any Briefcase. All data is valid for the entire German-speaking, regional differences were taken into account.

In addition, the rates for Austria are listed separately. Finally, it should be mentioned that the budget calculator anonymous index numbers or complicated price formulas without the data appear clear in euros.

Wvp Calculates

Despite e-commerce most of the buying decisions at the point of sale Stuttgart falls, March 31, 2011 – a study of eWeb Research Center of the University of Niederrhein according to the proportion of total sales, the retail generated by online stores in the non-food sector, now on almost ten per cent amounts. For the wvp GmbH from Stuttgart, the study is still first and foremost a proof that even 20 years after the advent of the Internet the point of sale, so the sales situation in the shops for the vast number of consumers is crucial. Considering only the non-food segment with a total turnover of 211 billion euros, the share of online trading was 8.6 percent last year. In the current year, this proportion should increase to 10 percent. Up to the year 2020 online sales should double according to the study. Is also the food sector taken into account, then only 4.7 per cent of the turnover in the retail sector is generated online. But even if one considers only the non-food sector.

then, we are still at a share of below 10 percent. That means the reverse, that over 90 per cent of the budgets of the consumers is spent offline”, Claus Vogt, Manging Director of wvp GmbH, calculates. This makes it clear that the vast number of consumers will be motivated by trade and at the point of sale for the purchase. Still considered the fact that over 70 percent of the buying decisions at the point of sale fall. This is but also understandable, because only here real experiences can be created, the emotions awaken, which then in turn lead to a purchase decision.” Especially in the living room and kitchen area, but also in the fashion and textile industry, as well as in the automotive sector considered wvp remains communication in trade and the experience of the products in the stores as irreplaceable.

Outdoor Advertising

The present city can not afford to provide without the shining points of promotional designs. Billboards and banners of all colors consistently register in the urban landscape. At dusk, around flashing illuminated signs – traditional symbols of the city. Yet, the aesthetic here is the result not the main thing. At its core boards and light boxes deeply utilitarian and perform a specific task – increase in sales of goods and services. Very recent a lot, so the ad platform is extremely raznookaliberny. The experience that has an advertising agency MediMapa shows that for various companies, characterized by its own specific advertising.

Large corporations prefer outdoor advertising format in the best of significant places. Small size of the store is enough to book outdoor advertising signs in the form of attractive advertising poster or set. Promotional designs are classified by type of installation. They can be stationary or portable. Under steady-state mean billboards (billboards), light boxes, prizmavizhny, cabinets and others. In the category of portable media include pillars, small light stelae, and even plastic bags are still exotic media such as sandwich-Men. News Outdoor Advertising permanently inform us about the pioneering work in this area. If the outside advertising placed on free-standing structure, despite a significant price, it will provide a greater return.

It is grouped into two key types – light and shields. Media such as banners and added to the original subgroup. Of detached structures are most numerous boards of standard size 3×6 m. It is safe to say that in all countries it billboards – the most common outdoor advertising Outdoor advertising / Outdoor.

Print Advertising

Types of printing advertisements in current market conditions dictate the most severe competition. Therefore, companies that provide goods or services needed for successful operation of a masterful approach to the promotion of products. Most advertising companies will offer you first use the polygraph – efficient, cheap way to attract the attention of potential consumers. Consider the characteristics of some representatives of this type of advertising products. Flyers Flyer – a popular technique influence on potential customers, having a wide range of use (sale, opening a new office, an invitation to the seminar). The leaflet, being economically cheap promotional items, will be a "weapon of mass destruction," if done correctly, but also takes into account the requirements described below.

Summary – one bright phrase. Font – elegant, the largest of all available. It is important to make visible key sentence, then the potential user must see it and even if you do not take a flyer, will have time to understand the basic idea of advertising. After reading the main clause should keep the intrigue. Here to help so-called "zavlekalochki" – words written by prominent, too large, but smaller than the first type.

Requirements for the content of advertising leaflets as accessible, understandable even to a child, because remembering about constant congestion of the head in different things at once realize the meaning of advertising is difficult news, short sentences – a maximum of 6 words, a well-known psychological trick – no denying the particles in part of advertising. The best size of the leaflets – a quarter of an A4. In another case, the letters seem too small, the content – too short. The consumer wants to leave for the longest time a leaflet that may be useful in itself. For example, it can have on the back of a coupon, calendar, important phone numbers, metro, map of the city. It is important that additional information is not "overshadow" the whole key. Production of leaflets advertising leaflets vies in popularity with the usual flyers, while having a set of advantages – providing more detailed, structured information on promotional products presentable and completeness of the larger volume. In developing the booklet appropriate rules that apply to leaflets. Moreover, a large number of bands makes it possible to add in the booklet are three things: visual imagery; information block; contact information. There are two known types of folding – the mechanized process of bending the pages – at the time of advertising booklets: accordion (in the direction opposite to the fold of any subsequent past), napkin (excesses in one direction). Possible to produce promotional leaflets with full or partial UV varnishing, embossing, lamination. Brochure Prospectus has more imizhdevy form than booklet. It is generally well illustrated, whether or not folded, is devoted to a single, sometimes more similar goods, said of the appointment, scope of use, advantages, characteristics of products. There are more prestigious brochures telling about the history, achievements kmopanii contain photos of the leaders. The most popular format brochure – A4. To generate interest and forming a good relationship requires that the artist's work and performance handout was of high quality. No less important is the presence of illustrations (photos, drawings, diagrams, tables, graphs), making the prospect vivid. The text message gives complete picture of all the benefits, what will the buyer of products described in the prospectus. Source: Advertising Company "Lana"

Internet Marketing: Not Just Enough To Get Traffic

The generation of traffic to your website is only part of your marketing plan online. Many small business owners in the Network are focused on getting much traffic to your Web site, but this traffic is not useful unless that gets visitors to take action. To be able to monetize that traffic, you have to concentrate on obtaining data from visitors to your site such as your email, your RSS or your community social media like Facebook, Twitter, YouTube and others. You do not do anything to get tons of traffic to your website if you do not make the visitor to take a desired action, Subscribe to a newsletter, take a free online course, call a phone number, etc, carefully Rate the action you want your visitors make. Why is it necessary to build a community of potential customers? Because these are simply the foundation of your business, you gonna make the trust relationships so that you can buy again and again someone. Remember that most visitors to leave their post or subscribe to a free newsletter that is simply interested in who you are offering on your website. Lastly but not least you should provide valuable information to your visitors to create a relationship of trust and thereby to ensure continuous contact maintained for a long time, remember that your subscribers list is voluntary and will be the basis of your Business in Internet Building Trust Establishing trust is the basis of all the business, whether in Business Online or Traditional, however, visiting your Web site can not evaluate and make a quick and intuitive view on your honesty. .