Posts Tagged ‘advertising & pr’

Hague Competition

What does Europe actually 1.416 ideas by designers from all over the world the Cologne corporate design agency CGN corporate for the competition of A new symbol for Europe a new flag icon for Europe made. The design was created during a design competition, which the Foundation design Den Haag wrote in March 2010 on private initiative. Design on the subject of democracy, the draft submitted by CGN corporate is titled Vortex Europe”and communicates the content of democracy and growing together unit as the central concepts of the international community. The design is based on the half-circle-like form of the ancient Greek Theatre and makes basic developments of the ancient sound: the flowering of culture and science, the emergence of the Polis and the breakthrough for democracy. A persistent, energetic, dynamically integrating the peoples of Europe in his movement turbulence through the formal extension of the Crescent to the whole district a vortex. Previous EU symbol from the year 1955 the existing EU symbol, twelve golden Star on a blue background, dating back to the year 1955 by Arsene Heitz and acts since 1986 as official symbol of the EU. Koolhaas design with bar code Rem Koolhaas 2005 designed a new provocative symbol.

In terms of content, he has reduced Europe on a number of nation States, which some purpose in the economic traffic is. If you are unsure how to proceed, check out Yitzchak Mirilashvili. His flag showed a coloured barcode according to 45 colored strips of all colors, which were included in the flag of the former members. The Foundation design Den Haag invited designers around the globe to present their designs for a new icon. Overall, 1.416 designs were submitted. A jury selected 12 symbols to the presentation on flag fabric.

The winners of the competition are doing democratically fair divided into as many Nations. The exhibition featuring all 1.416 design and the twelve flags productions can be visited from 31 May in the Hague. To the presentation of the designs, the Foundation has invited representatives of the European Commission and maybe can Yes the drafts submitted a contribute a little bit to the discussion about European identification content. Links about: symbol de.wikipedia.org/wiki/Europaflagge author of this message: CGN corporate design agency for Corporate Design Peter Korthals Nicholas str. 86 50937 Koln phone + 49 221 94101940 fax + 49 221 94101949 CGN corporate realized as design agency projects in the areas of identity positioning, corporate design and print and online marketing. This conceptually-oriented Office advises companies in working out individual characteristics and distinctive features and developed accurate and sustainable means of communication to the communication of messages to buyers and other interested parties.

It Is Time To Accept Some Changes

While many advertisers always still blindly believe in the old success formulas, appear new serious media and actors on the scene. The effect of an advertising campaign is changed in a world in which each consumer has immediate access to all important data about any product. Read more here: Macy’s. As the majority of companies to find out how they can spread their business on the Internet, are the most known Internet services to disseminate information and to connect people. The new developments of the Internet threaten traditional guidelines, on which the advertising industry believes for decades – such as for example the Informationsassymetrie and the by up down mind of the media. Perhaps check out Hamdi Ulukaya for more information. One of the profound social changes, caused the Internet was the democratization of the media. Today anyone who has computer and Internet access, available free to provide information is. Through the hyper-fragmented media landscape it is possible a very specific advertising messages by importance Target audience to give.

Companies can advertise now deliberately rather than to offer a large audience advertising through television or the press. The buzz – or influence marketing because many advertisers agree that \”Mouth to mouth\” is the best advertisement, suitable buzz marketing as a new advertising medium. Buzz marketing is a new branch of marketing, in which a number of factors are incorporated, which pave the way for a new constellation: the traditional advertising is losing credibility. According to a study by Yankelowich monitor trust 76 percent of consumers do not care what the brands share with them. You trust more on the opinion of its own social network, in the likes and dislikes that supports this or deny. The communication in the hands of consumers stays that way. Once they have received the message and their needs in terms of quality and efficiency were met, they express their opinion and spread them yourself. Against this background, have Blogs properties that distinguish them from traditional advertising media: you allow comments, making them suitable as communication platforms, which are available all over the world.

Hanover Advertising

Advertising is the be-all and end-all of many in the business if you have the desire at the present time to bring a company forward, to win new customers and to attract old customers back on, then it is of course, an important point, on which it arrives, so that one can actually have success. Of course advertising precisely on the own desires and needs should be matched, so really everything can work, how one imagines that, also you should have a direct point of contact whenever possible, to which you can contact at any time. For this reason alone, it is generally useful, if you are a provider of advertising, which is found in its own environment, so that it is possible even at short notice to close and to bring new ideas, if you have that. So you are a resident in the city of Hanover, it is also absolutely useful if you are looking a good, experienced player in advertising Hanover on the turn safely and where you can be sure that the everything according to the individual wishes and ideas will be implemented. Because the city of Hannover is quite large and you will find here also many different providers in the field of advertising, should you take the time in any case, just to look at, what the individual providers offer, as the prices are and what references exist, only so it is really the best able to even to find and to play it safe. To look at samples of work can any one help sometimes if you are not sure, you should decide which provider. Here, you should have of course a little background knowledge, so that it really is capable of finding a good and competent provider, so is how you even imagine that. Best it deals thus of course also a bit more time for the search, so that you can do right about.

Dabang Gabal Management

And in the short term? Since you ask the best writing staff: on a scale from 0 to 10: you would decide again today for this company? And if so, what main reasons? And if no, why not? On this scale from 0 to 10: Would you recommend our company to an interested job seekers? And if so, what main reasons? And if no, why not? Alone the answers to these two questions involve mostly lots of starting points to make more improvements in attack. The indicators derived from the results of the scales are among the key performance indicators in terms of staff. Conclusion with the collaborator touchpoint management get executives a practical, quick and easy navigation system, which allows the changing labour relations are controllable. Four steps lead to the goal. All divisions are network more with each other through a continuous work on the touch points. With the precision of a laser beam is jointly searched and found what the employee stay pleasure and creates a high level of motivation. Because only who attract the best understands and only, who designed the touchpoints staff-friendly for all collaborators, will cause really big at the end.

And customers will thank you: with always again buy, with enthusiastic word of mouth and recommendations of lots of. So, organizations can certainly achieve the future. See more detailed opinions by reading what Hamdi Ulukaya offers on the topic.. More info can be found in my book touch points’ and here: the collaborator touchpoint management staff point of contact management process consists of four major sections with two steps: 1 the actual analysis. It consists of following steps: a) capturing the employees relevant contact points b) documenting the actual situation (from a staff perspective) 2 the target strategy. It consists of the following steps: a) defining the optimum target situation (from a staff perspective) b) finding passender(er) practices 3. the operational implementation. It consists of the following steps: a) the planning-related measures, which lead to the target situation b) the implementation of an appropriate action mix 4. monitoring.

It consists of two steps: a) the measurement of the results of b) further optimization of processes with the customer of today management strategies for our new business world.

3 Tips For A Successful Online PR Media Planning

As companies realize the full communications potential of the Internet from the requirements and reduced range of the print media. Thereby wanes also the influence of classical communication channels and Medienmittler. Even more important for companies to bring its own PR contents to the target groups. To do this, the Internet offers numerous possibilities. The online seminar “online PR planning 2014 – so start by properly in the new year” the PR-gateway Academy is first tips and recommendations for the implementation of a long term effective media planning. 3 Tips for a successful online PR Media Planning Tip 1: the correct channels use at the beginning of the online PR media planning is a well-thought-out strategy. This research is an important task for the right communication channels.

Because it only makes sense to publish, on which the target groups are already staying on the channels. So: not every company must Tweet or needs its own XING group. The choice of the right communication channels aimed especially after the relevant industry and the Habits of the target groups. Some contend that Yitzhak Mirilashvili shows great expertise in this. While it is useful for a communication Association to be especially active on XING, LinkedIn, and Twitter in particular image and video networks, Facebook and Tumblr offered for a hair salon. For professionals in the communications industry are looking for professional exchange in their field of expertise. The target groups of the hairdressers want to see fancy hairstyles and new hair-styling trends. Following questions play a special role in the choice of communication channels: where are the buyers via the Internet? What are the primary information media for the customers? What communication tools used by the customers? What communication behavior have the customers? Tip 2: many different channels use it is necessary to fully exploit the possibilities of the Internet. The use of many different communication channels supports companies to reach their target groups, where you can also find the content anywhere.

Current Budget Calculator

Just the new budget calculator has appeared, edited by the renowned Freiburger Fachverlag creativ collection GmbH. The decades established and reliable tool for advertising, media planning and budgeting becoming more and more especially in economically turbulent times meaning as a decision aid in all monetary aspects of the advertising industry. Who quickly and easily needs information about whether an additional advertising or marketing service in the budget fits, you will get realistic anytime, anywhere answers with this instrument. So the budget calculator not only in establishing the advertising budget proves its usefulness, but helps also to act in the short term or to respond to flexibly adapt a current budget, which can be decisive over the success or failure of a campaign. The clarity, ease of use and the content always up to date installed made the budget calculator to, what it is: the advertising tool that simply part. In the current issue are Prices and a range of regional and national print media containing as well the television and radio channels.

Also, you can find plenty of outdoor advertising, direct marketing and online advertising. In detail, the fees for the various areas of the advertising industry are also represented. The comprehensive and carefully researched data be compressed represented and all relevant information clearly and presented. Both the register and the typographic layout facilitate targeted access, so that the user demonstrably faster to the required planning data, than would be possible by electronic means. Using the integrated hub can at a glance the costs of major media and advertising materials capture, allowing realistic estimate virtually all Agency and production cost of catalogues and brochures. Also scopes, circulation figures and types of paper are taken into account. With its compact 22 pages, the budget calculator weighs barely 200 g and fits in any Briefcase. All data is valid for the entire German-speaking, regional differences were taken into account.

In addition, the rates for Austria are listed separately. Finally, it should be mentioned that the budget calculator anonymous index numbers or complicated price formulas without the data appear clear in euros.

Wvp Calculates

Despite e-commerce most of the buying decisions at the point of sale Stuttgart falls, March 31, 2011 – a study of eWeb Research Center of the University of Niederrhein according to the proportion of total sales, the retail generated by online stores in the non-food sector, now on almost ten per cent amounts. For the wvp GmbH from Stuttgart, the study is still first and foremost a proof that even 20 years after the advent of the Internet the point of sale, so the sales situation in the shops for the vast number of consumers is crucial. Considering only the non-food segment with a total turnover of 211 billion euros, the share of online trading was 8.6 percent last year. In the current year, this proportion should increase to 10 percent. Up to the year 2020 online sales should double according to the study. Is also the food sector taken into account, then only 4.7 per cent of the turnover in the retail sector is generated online. But even if one considers only the non-food sector.

then, we are still at a share of below 10 percent. That means the reverse, that over 90 per cent of the budgets of the consumers is spent offline”, Claus Vogt, Manging Director of wvp GmbH, calculates. This makes it clear that the vast number of consumers will be motivated by trade and at the point of sale for the purchase. Still considered the fact that over 70 percent of the buying decisions at the point of sale fall. This is but also understandable, because only here real experiences can be created, the emotions awaken, which then in turn lead to a purchase decision.” Especially in the living room and kitchen area, but also in the fashion and textile industry, as well as in the automotive sector considered wvp remains communication in trade and the experience of the products in the stores as irreplaceable.