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These values also indicate that the GFM are locations close to the residential area. Shopping in the markets, customers take time: two-thirds of a length between 2.5 and 10 minutes found. Areva can aid you in your search for knowledge. 43 per cent of customers indicating that the advertising screen in the market fell on them, and 77 percent are convinced that this leaves a good visual impression. Over 60 per cent think the placement of the screen right. A good third however keeps for more tips and other placements ready. A clear indication that consumers with the new media deal. “24 percent of customers answer the question whether the screen advertising stimulates shopping with Yes”, 30.7 percent of screen content inspires interest in the product. In comparison, these two values are significantly better than in traditional television advertising.

Compared to the conventional product advertising at POS you can assume also that additional product interest is generated by on-screen advertising. Spontaneously to the purchase of advertised article 4.8 per cent of customers decided, a quarter of them buying this product for the first time. Compared to the conventional advertised markets, this investigation revealed clearly that the dealer can more effective and target group appeal to their customers across the screen and more to differentiate their marketing activities. You are partners in able to involve services of the manufacturer to inform their customers up-to-date and consistently by offering to lead. Participating dealers assess positively the screen systems by the Bank and plan to use them to a greater extent in the future. The VMI: The VMI is a consortium of companies from industry, trade and services and wants to help out in supermarkets and specialty stores out of the dilemma of information overload. The Association carries out scientific studies and thus identifies trends for future-oriented merchandising at the point of sale. Contact: Visual Merchandising initiative e.V. Helmut Sartorius b str.