Print Advertising

Types of printing advertisements in current market conditions dictate the most severe competition. Therefore, companies that provide goods or services needed for successful operation of a masterful approach to the promotion of products. Most advertising companies will offer you first use the polygraph – efficient, cheap way to attract the attention of potential consumers. Consider the characteristics of some representatives of this type of advertising products. Flyers Flyer – a popular technique influence on potential customers, having a wide range of use (sale, opening a new office, an invitation to the seminar). The leaflet, being economically cheap promotional items, will be a "weapon of mass destruction," if done correctly, but also takes into account the requirements described below.

Summary – one bright phrase. Font – elegant, the largest of all available. It is important to make visible key sentence, then the potential user must see it and even if you do not take a flyer, will have time to understand the basic idea of advertising. After reading the main clause should keep the intrigue. Here to help so-called "zavlekalochki" – words written by prominent, too large, but smaller than the first type.

Requirements for the content of advertising leaflets as accessible, understandable even to a child, because remembering about constant congestion of the head in different things at once realize the meaning of advertising is difficult news, short sentences – a maximum of 6 words, a well-known psychological trick – no denying the particles in part of advertising. The best size of the leaflets – a quarter of an A4. In another case, the letters seem too small, the content – too short. The consumer wants to leave for the longest time a leaflet that may be useful in itself. For example, it can have on the back of a coupon, calendar, important phone numbers, metro, map of the city. It is important that additional information is not "overshadow" the whole key. Production of leaflets advertising leaflets vies in popularity with the usual flyers, while having a set of advantages – providing more detailed, structured information on promotional products presentable and completeness of the larger volume. In developing the booklet appropriate rules that apply to leaflets. Moreover, a large number of bands makes it possible to add in the booklet are three things: visual imagery; information block; contact information. There are two known types of folding – the mechanized process of bending the pages – at the time of advertising booklets: accordion (in the direction opposite to the fold of any subsequent past), napkin (excesses in one direction). Possible to produce promotional leaflets with full or partial UV varnishing, embossing, lamination. Brochure Prospectus has more imizhdevy form than booklet. It is generally well illustrated, whether or not folded, is devoted to a single, sometimes more similar goods, said of the appointment, scope of use, advantages, characteristics of products. There are more prestigious brochures telling about the history, achievements kmopanii contain photos of the leaders. The most popular format brochure – A4. To generate interest and forming a good relationship requires that the artist's work and performance handout was of high quality. No less important is the presence of illustrations (photos, drawings, diagrams, tables, graphs), making the prospect vivid. The text message gives complete picture of all the benefits, what will the buyer of products described in the prospectus. Source: Advertising Company "Lana"

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