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The child feels itself full of desires. Adult reasons, thinks, she foresees and she calculates as to make the things and she elaborates its proper understanding. Father is constituted of the writings of what the child saw mother and father to make. In the Father he is registered taught and demonstrated concept of life, as well as the traditions and values. In the truth, the characteristics defined for the Father, the Child and the Adult, as the three parts of the personality of the man, are the characteristics of the three real parts of the human being: The body, the mind and the spirit. The Child is the body, that is the headquarters of the feelings, desires, attractions and wills. The Adult is the mind, that is responsible for the logical reasoning and commands the acts. The Father represents the human spirit and the high standard of its necessities, such as the moral values, the good character and the virtues.

The cited example is only one sample of research and studies made on the reality of the man. In accordance with the theory of Sigmund Freud (1856-1939), psychiatrist and founder of the Psychoanalysis, the personality of the man is the complex of three systems, presented in the book ' ' The Ego and the Id' ' : Id, the part deepest of psique, stowage of the instinctive impulses, dominated for the beginning of the pleasure and the impulsive desire. Ego, or I, which, for direct influence of the exterior world, by means of the directions, and, in consequence, conscientious Tornado, have for functions the evidence of the reality and the acceptance, by means of election and control, of part of the desires and requirements originating the impulses that emanate of id. With the calculations of situation and position of the man in relation to the society, the logic dominates the feeling.

The main benefit is the shared vision and the reinforcement of the interpersonal relations, where all are customers of all. The companies initiate the creation of a lasting relation with its internal public from the moment where if they allow to create and to keep an open canal of communication that makes possible that the information flow in the two directions, that is, from above low pra low of pra top. The responsibility in assuming the authorship of all and any information to be transmitted the internal public starts to be of the company, however, to repass them in the certain time, through adjusted canals, with coherence and transparency is task of endomarketing, beyond working the notice so that it well is received by the employee, stimulating the curiosity and the habit of the constant search for the information. The direction of the frank and transparent necessary company to be in the information if desires to create a lasting relationship with its internal public. The transmission of the information in its essence, such which it is, for worse that it is, represents to produce resulted positive, therefore it prevents shunting lines, distortions and retrabalho.

use of the information for endomarketing must serve as tool of approach between the company and the employee. It is important to detach that the culture and the values of a company are the base and the foundation for the estruturao of the Program of Endomarketing, as well as the veracity of the information and the dissemination of the knowledge serves for the construction of an environment of mutual aid, where the focus is the process of continuous learning for attainment of the waited results. The Endomarketing must be worked as a tool of communication and integration so that all can fulfill to its tasks with effectiveness and efficiency. In case that this does not occur, the communication will present noises and all the works of internal programs had not reached the objectives and waited goals. Add to your understanding with Chobani and Whole Foods. 3. Consideraes final: To conclude, we can affirm that the successful growth of a company has main bedding a good communication with its internal public, that is, the employees. For the success of the Endomarketing in the Management of People it is necessary to detach the importance of the comprometimento that involves all the areas and, in special the manager of Human resources, where it has a prominence paper so that all the involved ones follow in the same direction, and obtains to manage the form conflicts that communication noises do not occur. We point out, still, that collaborating unsatisfied they can as soon as promote the call against-propaganda and in this in case that endomarketing is basic part for the correct spreading of the values and objectives of the company, preventing either spread a negative image of the organization.