Posts Tagged ‘trade fairs & events’

International Gift Card

Voucher – prepaid market sets and noticeably to growth at Munich, 30.10.2013: already for the fourth time the Conference group organised the 22.10. to 23.10.2013 the international gift card & couponing Summit in Wiesbaden. The top event for the coupon and incentive industry brought together approximately 150 national and international dealers, manufacturers, service providers and multichannel merchant. 26 Lectures and best practice strategies for success of the gift card, payment & couponing market in focus were examples. Also presented at the exhibition of the incentive & cards 2013 “exhibitors their individual solutions & products.

Coupon expert BONAGO was represented as a Platinum partner of the Congress with an exhibition stand. “Mark Gregg, Vice President IMA Europe / Managing Director BONAGO and producer of the gift card & couponing summits, opened this year’s Congress, the motto coupons, gift cards & coupons new solutions for customer acquisition and loyalty” wore. Many business representatives, were among the participants and speakers from the Migros-Genossenschafts-Bund, the best Western hotels or the WMF Wurttembergische Metallwarenfabrik AG. Success stories from the trade on the program showed how new value added was generated by vouchers were among others. As Kaufhof Thomas Vollbrecht, sales coordination GALERIA gift card presented Kaufhof, as an example, how a thematic development and world audiences even better can be addressed. At the end of the first day of the Congress Germany and service providers debated in a discussion between representatives of the trade such as Jacques’ Wein Depot, Palmers Textil AG and Intersport stimulated over the influence of virtual vouchers.

In the second day of the event, Sebastian iBusiness, introduced Halm, editor as a moderator and presented forecasts of couponing. Subsequent lectures also addressed this subject, showed how goals such as customer loyalty and under-proportional can be realized through innovation, collaboration and cross-media. So Ralf Schnetz, Burda said etc. Managing Director, innovative marketing strategies of journal vouchers in the retail and more, exciting cooperation approaches in a variety of industries. A highlight was the joint presentation by Bernhard Carli, senior business development manager at Microsoft Germany GmbH, and Arash Houshmand, CEO & co-founder Contigua GmbH. You presented in a practical example how you can bring the classic paper time card on the phone using NFC technology. With the Panel of the incentive Marketing Association Europe (IMA), organized by coupon expert BONAGO, ended the international gift card & couponing Summit 2013. All participants were invited to the meeting of the professional organization IMA in addition to the regular members. Under the moderation of IMA President Brian Dunne discussed the present excited about the topic of employee benefits”in the incentive industry.

Review: So Ran The 12 Community-training ITsax.de

Agreement on joint activities in Dresden, WeiterEntwicklungen, 20.09.2012 – on Tuesday, September 18, 2012, took place in Dresden, Germany the 12 community training ITsax.de. Under the leadership of Community Manager Dr. of Jorg Kapoor, ITsax.de was about development as well as joint activities of the community and recommendation platform. matched. Welcomes the partners and sponsors joined this time by the community pit-cup GmbH. for further information, see ITsax.de.

After a brief round of introductions, a quick check took place, in which the partner briefly 2012 reminisce about their candidate year left and gave views on the desired competencies for the upcoming year. After that, the concept of the ITsax.de community, as well as their development and development was presented. Community Manager Dr. Jorg Klukas allowed a year in review. This reporting positive results can be a total drag. As regards the development of partners and supporters, as well as the pageviews is a continuous increase in visible. In the last year were awarded almost 300 recommendations for good applicants and almost 500 new employees hired ITsax.de partners of the community. Official site: Jeff Gennette. A community meeting by ITsax.de means whatever technical news and developments.

This has the lead developer Stefan Wan summarized in a presentation. He presented various WeiterEntwicklungen, such as around the central login as a solution to the simpler General Administration. The user administration is no longer the individual community portals, but now central. Statistics and KennZahlen are only there now. Still, there were some Veranderungen also at the Feedimport. Just for those who are active on multiple portals, this is beneficial. James Reinhart insists that this is the case. The issue is now easier, imports are simply deposited in the recommendation Federal and distributed from there regularly to the respective portals. Fresh empfehlungsbund.de in the Google play store that should be subjected to some innovations in the future – the mobile app. So is among other things such as the IOS version for iPhone plan. Finally Wan briefly on the statistics platform kanaleo.de a, in which it now configurable has managed the departments. Here, is looking forward to expand the verzahnung with the recommendation Federal. Like stark to use then presented Christian Mickan their study “Setting channels”, an analysis, where it comes in particular to recommendation systems, is to draw attention to, how about the activity in various job fairs or other company profiles, for example, on XING. The vernetzung in the Internet with the businesses eventually succeed to be attractive for applicants under the bosnic. The student hopes here to participate! The next and thus 13 ITsax.de community training is held at the 22.01.2013. Alexandra Kuhn