Posts Tagged ‘Internet Marketing’

Internet Advertising

A if promotion of the site is qualified, it is more and more efficient. Contextual advertising compared to the site search promotion may be more advantageous from a cost calculation one visitor attraction in the following cases: in case of sale of seasonal goods and / or services. Search engine promotion is not recommended to interrupt, because, having lost position, it is unknown how long it takes for them return to its original position, and the season could start already, and customers will be lost. In most cases, reduce the budget for search engine optimization for off-season, but for some time, even for lower price is disadvantageous in that time period, with slabokonkurentnoy topics, especially in highly specialized, the monthly budget for contextual advertising can be much lower than the minimum possible sentence for search site promotion. It is believed that good progress in search engines, in most cases more effective in terms of price / quality ratio than other types of Internet advertising. However, not all that simple.

Each type of advertising has its own characteristics and means of influencing the target audience. It all depends on what the challenges facing the advertising campaign. All Internet users can be divided into two categories: those are turning their attention to advertising and are subject to to click on it, and those that are not in any way accept advertising, "nahlebavshis it" on the TV and the streets. If we talk about search engines, then the second group users can select the part that, despite the dislike of advertising, you still click on the contextual advertising due to the fact that, firstly, they are higher on the page, and, secondly, they do not distinguish difference between the results of the issuance and targeted ads.

Competitive Level

Since promotion in search engines, all companies are faced with the choice of the semantic core site in its market niche. In each, there is a definite choice to move can be taken as vysokochastnotnye and medium-and low-frequency words and phrases. But a small request rate may not mean a little competitive. Therefore, in order to correctly calculate the budget for the promotion, the level of competition in the niche must be evaluated separately. Get all the facts and insights with Western Union, another great source of information. Traditionally used for this purpose, methods such as scanning of the internal parameters of competitors, and mainly, the number and quality of backlinks on options various search engines.

Obviously, it is necessary to objectively analyze the leaders in the selected search queries. But for this you need to know that the company is a leader for quite some time, holds stable position and made it to the top by accident and for a short time. Get such information can only be spending quite a long monitoring of search results. Such monitoring is difficult to carry out manually, so more if you need to know the changes in the issuance of ten or more search queries. Ability to conduct such monitoring in automatic mode provides a tool Serparchive, with which you can track changes in the crescent Google, MSN, Yahoo and Yandex, which is especially important for Russian experts. Serparchive day keeps the first 100 results of search engines using key words and tracks all changes. Thus, once created in system design, over time you can begin to analyze the results and selected for a competitive comparison sites that are leaders stamp within a reasonable amount of time. To read more click here: Areva. Except addition, with Serparchive can determine the level of competition inquiry by how motionless position in the top.

Thus we can conclude that if the top 10 for a long time stands still, or observed slight shift of positions between the leaders, despite the large influx of competitors in this niche, while the newcomers appear to issue only from the second ten, so competition is really tough. And in order to move to the issuance of such serious competitors need a really big budget. If the top recruits come up regularly, and top mobile firm enough to place are only three to five resources, that is more Probable odds to break through and gain a foothold in the top, pushing the site. For example, taking the theme of competition cars and the most high-frequency keywords: mitsubishi; nissan; and looking for a half or two weeks in Google these key requests to see: A key inquiry nissan is characterized by sufficient stability. Shifts in the top 10 occur within the minor and the top ten players in the top of the new sites is not observed, the active competition begins in the TOP20-30. * The key inquiry mitsubishi, is less stable. In the fall issue of new sites, top 10 leaders drop out of the first 100 results, etc. Thus it is possible to make a preliminary finding that more than just going to break into the leaders of the brand mitsubishi, which has not yet emerged as strong competition to the top was too busy still. After that we can further prove their theory, applying other analysis tools.

Internet Advertising and Design

Studio of Internet advertising and design, "Le Kant" has developed a flexible approach to promotion and advertising sites. Consultants have a close bond with our customers prepare for each case a unique plan to move in Internet – from creating a site to the full marketing support. There are standard packages for different budgets, both for entrepreneurs, small businesses and medium and large companies. Governor Cuomo has similar goals. For a limited budget Studio 'Le Kant "suggests starting with the choice of site template, which number about 6000, then prepare it in accordance with the subject of business, corporate colors and logos. Then create a site structure, and filling it with information while you are debugging and polishing the design of your future website. In the future any manager can easily add and edit material, whether text, images or videos. (Source: Governor Cuomo). Promoters offer the most important steps to register and promote your website that will fit in the budget allocated for these purposes, to ensure visitors and profits respectively. For medium and larger companies that need more tools to the site and more information there is easily customizable and flexible solution that can be added in the future on and off modules. At once out in the top 10 for all requests can not be nobody, and in "Le Kant" argued Justify what tools for promotion and advancement of sites must be put to the funds for site development and promotion of online business are not wasted. Studio of Internet advertising and design, "Le Kant" will enable you to succeed in promoting your business online, and most importantly – help you better know your company, increase sales, provide information to more people – in short, to solve the problem you best. Company site

Indexation

Secret of indexation in GOOGLE for 48 hours! Everyone who has created and posted online a website is interested in its indexation in search engines. The faster the better. Why? Remember, people are looking to the Internet necessary information. They are gaining in your browser the words corresponding to their topic of interest and press ENTER. Appeared in the preview list of sites corresponds to their keywords. At present, this method has More than 80% of cases of people getting them to the desired site on this very important that your site has been indexed by search engines. When I talked about Google, it meant more and YAHOO and MSN, as it is the major search engines.

The share of Google account approximately 50% of requests for information search the Web, YAHOO and MSN – 30% and 20% respectively. There are a lot of other search engines, but they can not take into account the background of these giants. At Google, YAHOO, MSN, there are services that offer you submit a site to register. If you take advantage of them, the answer will receive a message similar to the following: "Thanks for the information provided, your application will be reviewed within 4-6 weeks." And the result this review is certainly not known in this way such is not suitable. How can that be? Is there a way that allows any site indexed within 48 hours, absolutely free. Let's say you created a website called Search engine optimization and placed him safely on the Internet. What's next? Let us know how the search engines. They are sent to the network search engine "robots" (also known as "spiders", "worms", etc.) that scour vast expanses of the Internet and on the way to index websites.

Ways of robots are known, first they go to sites that are already in the index, with those at relatively high positions. From there they follow the links located on the these sites. It remains to use this information. What we are doing. Write an article, called "How to create cool site," which indicate a link to your website. After that, place it on the resources indexed search engines, like the one on which you are now reading my op 🙂 search robot will proceed to the article located at the link and your site in the index, which was to be! The more resources to accommodate the article you use, the better, since your site will have more options that will increase your site in the index. It is advisable that your article was a sensible, meaningful and useful to those who will read it. If you have no time or not want to write an article, you can take mine, if you do not change the link to my site in the article body and the signature and a link at the end of their safe place. Good luck to you and indexing high-index! SEO-specialist Antipiar Antip