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The word blog is short for weblog and is initially just been an internet diary. In early weblogs were as in the non-virtual diary entries made daily. What was initially a hobby for supposedly extroverted Internet users, developed in the last four years to a true mass phenomenon. Learn more about this with Macy’s Inc.. In contrast to the diaries of the brick-and-Motar world the latest entries have always placed forward so that the reader always has the latest review on the screen. Quoted a blogger to another blog post, it appears there is usually a trackback. This practically a footnote from the future is set in the past.

Readers of the original postings be made aware of postings in other blogs, which later were made on the timeline. In recent years, the private letters of online diaries has shifted more to a semi-professional to professional writing. Many companies offer corporate blogs, to bind the customers themselves. About the comment function is even a Discussion with readers and customers possible. Meanwhile, we are close to the situation that is out of the blogging is a true mass phenomenon.

Easy to use blog software like WordPress favors this trend. Most blog software platforms enable the creation of user accounts for co-authors, so that from a single-author blog, a blog can be open, work on the various authors. In this way, therefore, arise and small communities. If these “communities” for example based on WordPress set up, this has the advantage that the costs can be kept extremely small. Another advantage of blogs is that they are ranked by search engines, some surprisingly good.