Posts Tagged ‘media & communication’

CEO Alexander Woelke

How successful can achieve a social network focused on the B2B communication? n-oriented social network-achieve social networks such as Facebook or XING are on everyone’s lips. But how does it look with industry-specific communities? To be successful such special platforms in the B2B environment? The Partnercloud is launched in January of this year. Now, reports Alexander Woelke, the Managing Director and CEO of Cloudbridge Consulting GmbH, about the successes to date and the special requirements for such a network. media.Meeting point: Mr Woelke, you have built up a vertical online network for the ICT sector in Germany: “Partnercloud”, where you connect the industry in a business community and encourage the Exchange. Why does it need an additional platform, as in the case of the Partnercloud for the ICT sector? Waqas: the Partnercloud is in contrast to many other communities or social networks exclusively focused on business-to-business in the ICT industry.

It is thus neither an Exchange by developers at the technical level nor to set up another private community or social media in the traditional sense. Companies are the focus here. Direct communication and showing your own competence and experience profile of dealer, ICT manufacturers and IT solution providers is available in the Partnercloud in the foreground. Focus on it talking about sales, marketing, new partnerships and the expansion of the own solution offer. The online platform allows ICT companies, to expand its partner network, and effectively to communicate, because here the relevant solution partners quickly find themselves with their specialized solution. media.Meeting point: What is the special feature of a community for the B2B sector, which by itself is limited by a pointed topic? Waqas: the Partnercloud clearly differentiates itself from traditional platforms. The well-known platforms are freely accessible in contrast to the Partnercloud for everyone, for individuals as well as for employees of companies in all industries.

Court Ruling Threatens Media Companies

Publishers could lose the status of ‘independent’ by advertising trouble in the House is apparently the German publishing and media company. According to a ruling of the Hamburg district court (AZ 416 O 7-11) allowed a medium more independently in the future call themselves, if it is financed by advertising from companies, the medium at the same time reported. The judgment becomes legally binding consequences have a tremendous significance for the business model of all media of the independent press in Germany: radio stations, print media, Internet portals and TV – should in future forgo much of its advertising revenue. “If the ARD can be presented their exchange programme for example of a financial service provider, public broadcasting as an independent medium must be even more ‘ call”, Florian commented Reisser, lawyer of the Cologne Office of UHY, the judgment of the Hamburg judges. The private TV station would be just as affected as all this in their funding Daily newspapers or about the online edition of news magazines. “A free and independent press ‘ must finance through advertising”, as marker continues. Otherwise, a competitive offer is not conceivable.

The background is a dispute of a Hamburg-based mobile online retailer with the Publisher of the online magazine inside-handy.de. The magazine had become even as independent mobile knowledge magazine”referred to. By this formulation of the online shop was competitively at a disadvantage. For us is a very important commodity”editorial independence, inside-handy.de – editor in Chief Jan Freynick said. Because only if contributions, reports, and product testing would be created without external influence, they would add value to the reader. If we were only suspected, that influence of the manufacturer was possible, the consequences would be devastating for us.” At the same time, advertising was only accepted funding, in particular of the new media; all paid content models were so far failed.

Ad-funded independent reporting on the Internet is not possible with this judgment”, finally, so Fatooo. About inside-handy.de: Inside-handy.de is the mobile-knowledge portal of the inside-intermedia online publishing from Bruhl and has one of the most comprehensive mobile databases in the German-speaking Internet (more than 350 features over 2000 units). It aims, understandable, easy and currently represent the complex content of mobile telephony. inside-handy.de has a wide range of news newsletter and RSS feed, a mobile Finder, calculator, test reports, Forum, dictionary and much more. inside-handy.de is eight million page views (according to IVW) per month of one of the strongest range mobile portals in Germany.