Archive for November, 2013

Outdoor Advertising

The present city can not afford to provide without the shining points of promotional designs. Billboards and banners of all colors consistently register in the urban landscape. At dusk, around flashing illuminated signs – traditional symbols of the city. Yet, the aesthetic here is the result not the main thing. At its core boards and light boxes deeply utilitarian and perform a specific task – increase in sales of goods and services. Very recent a lot, so the ad platform is extremely raznookaliberny. The experience that has an advertising agency MediMapa shows that for various companies, characterized by its own specific advertising.

Large corporations prefer outdoor advertising format in the best of significant places. Small size of the store is enough to book outdoor advertising signs in the form of attractive advertising poster or set. Promotional designs are classified by type of installation. They can be stationary or portable. Under steady-state mean billboards (billboards), light boxes, prizmavizhny, cabinets and others. In the category of portable media include pillars, small light stelae, and even plastic bags are still exotic media such as sandwich-Men. News Outdoor Advertising permanently inform us about the pioneering work in this area. If the outside advertising placed on free-standing structure, despite a significant price, it will provide a greater return.

It is grouped into two key types – light and shields. Media such as banners and added to the original subgroup. Of detached structures are most numerous boards of standard size 3×6 m. It is safe to say that in all countries it billboards – the most common outdoor advertising Outdoor advertising / Outdoor.

Magna Carta

Are not there enough jurisprudence that allows to interpret the application of the rules in a balanced manner? There is ample jurisprudence. What happens then? It happens that the excesses being not uncommon I mentioned that, the right to effective judicial protection which proclaims our Magna Carta it suffers serious way at the attitude of ISM of the theses of the Administration, so normal in the jurisdiction, at least in this field. Many times I have wondered to this attitude should be and I believe have found a plausible response: the judge part of the presumption of veracity of what says the Administration and presumed fraud by the administered instinctively. This is a starting position to which one has to face. So much so much so that before a brutally disproportionate embargo, which does not need any additional evidence to allege the disproportion, the court usually require the managed that it alleges the disproportion, that spend the money on an expert opinion attesting it. I will not be that faced the established doctrine of the lifting of the veil and all solid presumptions that play in this field of law.

I will neither deny the most proven existence of fraud in this field. Yes I say that nothing can justify the sanction without sufficient proof and guarantees many of the managed. And the exorbitant application of powers of administration, turned too often into arbitrary actions, are not matched with the appropriate ban within the framework of the corresponding jurisdiction. Note that I’ve shied away from any reference to specific standards, because as I said at the beginning, what interests me is to put on the table the problem, which translates into human tragedy of great magnitude in real life. Nothing I would like more than the interest that would allow an exchange of analysis, already focusing on rules and cases.