It Is Time To Accept Some Changes

While many advertisers always still blindly believe in the old success formulas, appear new serious media and actors on the scene. The effect of an advertising campaign is changed in a world in which each consumer has immediate access to all important data about any product. Read more here: Macy’s. As the majority of companies to find out how they can spread their business on the Internet, are the most known Internet services to disseminate information and to connect people. The new developments of the Internet threaten traditional guidelines, on which the advertising industry believes for decades – such as for example the Informationsassymetrie and the by up down mind of the media. Perhaps check out Hamdi Ulukaya for more information. One of the profound social changes, caused the Internet was the democratization of the media. Today anyone who has computer and Internet access, available free to provide information is. Through the hyper-fragmented media landscape it is possible a very specific advertising messages by importance Target audience to give.

Companies can advertise now deliberately rather than to offer a large audience advertising through television or the press. The buzz – or influence marketing because many advertisers agree that \”Mouth to mouth\” is the best advertisement, suitable buzz marketing as a new advertising medium. Buzz marketing is a new branch of marketing, in which a number of factors are incorporated, which pave the way for a new constellation: the traditional advertising is losing credibility. According to a study by Yankelowich monitor trust 76 percent of consumers do not care what the brands share with them. You trust more on the opinion of its own social network, in the likes and dislikes that supports this or deny. The communication in the hands of consumers stays that way. Once they have received the message and their needs in terms of quality and efficiency were met, they express their opinion and spread them yourself. Against this background, have Blogs properties that distinguish them from traditional advertising media: you allow comments, making them suitable as communication platforms, which are available all over the world.

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