Frankfurt Book Fair

Expert presented the publishing industry, which online business models for sustainable success and profit make October 06-10 which introduces new revenue streams and business models for online social community specialist SITE FORUM publishers German social community. At the Frankfurt Book Fair is a presentation SITE FORUM and at the booth (4.2 Hall, booth P450) indicate what profitable ways publishers with an online community and virtual trade fairs and events. Virtual events can on the one hand, binding measures are employed as community or as a stand-alone application come to train. Learn more about this topic with the insights from Western Union Company. Virtual events are also the theme of the presentation, the CEO who SITEFORUM group Dirk Schlenzig is present within the framework of the hot spots “Information management” (Hall 4.2) the book fair. On Friday, the 08.10.2010, from 13:00 to 13:45 visitors can learn how to build a virtual events into their online strategy and what degree of interaction itself with relevant audiences at a fraction of the financial, logistics and achieving organizational effort.

Using virtual events can be an online community specifically revived and accelerated the expansion of the network. Furthermore, hosts can merge the visitors in a community and thus increase the interaction and intercommunication. Already today, publishing houses such as the Publisher for the German economy (VNR), Informa and put on the technology and the know-how of SITE FORUM. Based on the SITE FORUM solution, VNR operates a community for marketers, and with with. an extensive personal information portal.

Information accesses SITEFROM actively shaping the permanent virtual exhibition with Tetra World Congress. “We are pleased, to come at the Frankfurt book fair with many publishers in the conversation. Because we are convinced that we can help this industry significantly, sustainably and profitably to stand online. Virtual events are a very exciting topic, because they connect supply and demand without friction losses and new sources of income and sustainable online business models allow publishers”explains Dirk Schlenzig, CEO of the SITEFORUM group. Such virtual events can be quickly set up and started with SITE FORUM. With the integrated social community features remains the contact between participants and exhibitors also after the event and quickly, there is a growing community, which can be activated with other virtual events at any time on the new.

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