Business Development

But others – clever. And therefore seek to develop the business. Yes, it takes courage. But the result is For example, td 'Inter-Republican winery' (MHF) has sent a letter to wholesalers, which announced the possibility to increase the deferral of payments on its production from 40 to 75 days to those partners who agree to increase in December procurement of products cost center is four times as compared with November, and will also help to increase its representation on the shelves of retail partners. This strategy, of course, risky – in late January to begin a wave of bankruptcies among distributors. But there is an old military wisdom: we must seize the territory – because they will never be empty. A new territory in the alcohol business – the foundation of success. The crisis is over, and people drink Wine will not stop: holidays, birthdays and other events no one cancels, even the end of the world Here it turns out that some distributors go bankrupt, but in their place, others will follow.

And last in the range will be based on production cost centers. What, in fact, the plant need. No, I do not urge the Russian Alcohol business bravest "raging" crisis "sea" – it's so long and drown But what is now begun re-division of the market at all levels and All participants in the Russian alcohol market, new opportunities – that's for sure. And most importantly for business – to determine: what is possible? At a cost center, behind which stands the Bank of Moscow, it is possible to give a grace period. Y Many companies such cash "cushion" no. But there is an opportunity to "economic intelligence" of the status of competitors – and that some "nip off." Today's markets and the redistribution of property, bankruptcy gives opportunity to dramatically change its position in the market to expand. But for this we must show courage – not recklessly, but reasonable, "sighted".

Alcohol in Russia is still one does not cancel – the people drank, drank, and will drinking. And if so, then the business will be sustainable. But after the crisis will survive not only those who have the financial means to survive it. Not the strongest will survive today – and those who are faster, enterprising, courageous and prudent. And it's – Perhaps the only positive feature of the crisis. The only – but very important. So do not survive puffins and stupid pinginy. Survive smart business the way the penguins, penguin – a bird very efficiently and effectively. Y him to learn and learn

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