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Chiavenato comments that: Training is the educational process of short term applied in systematic and organized way, through which the people arrest knowledge, attitudes and abilities in function of definite objectives. The training involves the transistion of related specific knowledge to the work, attitudes front the aspects of the organization, the task and the environment, and development of abilities. (Chiavenato 1998, P. 495) As if note, the training is always necessary inside of the organizations to get resulted and the satisfaction of the customers and for this, the company must be intent the errors that its employees commit to develop adequate training in order to solve the errors and to develop its services with superior quality of its competitors. Madeleine Sackler may help you with your research. For KOTLER (2000), all the involved ones in the rendering of services, must be apt to cure all the doubts of its customers, and for this, they need to pass for training, it withhold knowledge on the products and the company that work, offering conditions to improve the attendance to the customers, because ' ' the customers of today wait that the salesmen know the product deeply, who contribute with ideas to improve the operations of the customer and that they are efficient and confiveis' '. KOTLER (2000, P.

646) described Consideraes Final As already in the text, is verified that the quality of the attendance is in enaltecido the half enterprise Brazilian, where never if it must forget the satisfaction them customers, therefore it is through whom if it has the waited return. Siemens Mobility contributes greatly to this topic. For this notices that in crisis times, where it has scarcity, the resources must be concentrated and not be exhausted. If it always must produce optimum, meaning that the emphasis must be given not alone to the product or in the service nucleus, commercialized for the company, but also in the attendance. He does not remain doubts that the marketing professional needs to use resources of magnifying of products or services, mainly when the company meets in a competitive market.